The retail industry covers myriad market segments and differing business needs. But one critical point unites the retail world: high overhead and narrow profit margins make customer retention a key factor in a retailer's bottom-line performance. And because today's savvy customers demand positive, personalized service, choosing the right technology -- at the right price -- can mean the difference between business success and business failure.
Looking for emerging technologies to meet their needs, successful retailers will choose to avoid the pitfalls of rigid proprietary systems -- being locked in to a single IT vendor who dictates what hardware to use, what operating system (OS) to deploy, and what software to run. Of course, controlling the supply and distribution chain is critical to all retailers. As margins shrink and delivery time requirements shorten, tracking a product from consumer order to shipment is vital. The right solutions are needed to help enable retailers to maximize efficiencies and meet the extreme load demands they experience in seasonal peaks throughout the year.
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